What is a Brand Advocate?

Imagine that you have an army of marketing representatives willing to promote your brand for free. These representatives support you both privately and publicly, singing your praises, and you don’t have to pay them a single cent. ‘Who are these free marketers?’ you may ask. They’re called brand advocates.

Surviving the Fickle World of Fashion

Every season, a different style. That is how it has been for most of the 21^st century. While it’s been a difficult battle for fashion brands to keep producing new styles season after season to sate the global demand for fresh approaches to apparel, accessories, cosmetics, and hair, that battle is often magnified for the consumers who do their best to stay in step with the latest trends.

The problem with swiftly changing fashion styles is that they can be difficult for people to follow, and with each brand releasing its own new concepts each season, keeping everyone interested in your brand can be a tricky challenge. This is where having an experienced fashion PR agency on your side can make a big difference.

The best way to get your products noticed amid the flux of new fashion releases is to stay as visible as possible for the longest amount of time. Obviously, with your company immersed in the day-to-day business of running a fashion brand, it’s going to be a tedious effort of multitasking. With a fashion PR agency to pick up the task of getting you noticed and keeping you on everybody’s radar, surviving the fickle world of fashion is definitely possible. It may take some time and a healthy helping of perseverance, but if you give it a fair go, the rewards for your brand will definitely make the effort worth it.

Sporty Clothing: A Growing Fashion Trend

To say that sports fashion finally grew up wouldn’t be wrong. It’s fair to say that, in the past, plenty of players—sometimes even entire sports teams—had a style that, at times, can be described as ‘questionable’. Lest you forget, it wasn’t that long ago when sportswear meant throwing on a daggy velour tracksuit. Years have gone by and since then, the lines between runway fashion and sports fashion have become blurry.

With today’s sportswear, the athletic influences are no longer that apparent, paving the way for what could be best described as luxurious. Jerseys with luxe fabrics, unexpected styling, and a sexier feel provide the athletes and fashionistas of today with an effortlessly elegant look.

Thanks to global sporting events that crop up one after another, coupled with the ever-increasing number of people with a growing desire to stay fit, sports fashion has, indeed, evolved. Thus, fashion PR agencies and fashion magazines that proclaim the fashion sense of the Hollywood elite can now be seen gushing about the outfit and gear of Olympians, World Cuppers and the like. Fashion designers themselves have started to incorporate the ‘sporty look’ into their lines to create the coveted ‘sport luxe’ look.

One fashion designer who has always championed the sporty look is Stella McCartney. Looking at her designs, you can see how sports fashion has truly progressed and, possibly, where it’s headed.

Fashion PR Agency in Sydney—Finally, The Fashion Calendar Explained

A Sydney fashion PR agency like Polkadot PR is not exempt from the dictates of the fashion calendar. In fact, they strongly abide by it. To cite a specific example, Polkadot PR started working months ahead of the launch of a new home-decorating campaign, in order to optimise the leverage for its exposure.

These advanced preparations are required in order to better promote the new Autumn Winter collection of their client, Rapee (www.rapee.com.au), so that by the time the product hits the stores in June, the media coverage is simultaneously published as well. The end result: a timely marketing strategy that draws in clients to redecorate the interior of their home with deep reds and plums, textured fabrics including velvets and faux fur, and rich browns and navy.

http://www.polkadotpr.com.au/fashion-pr-agency-sydney-finally-fashion-calendar-explained/

How a Fashion PR Agency Aids Designers and Brands

It is said that behind every successful man is a great woman. This saying applies in the world of fashion, too, albeit with a few tweaks to it: behind every successful designer or fashion brand is a dependable fashion publicist from a trusted PR agency. Fashion is synonymous with beauty, and for a fashion company or designer to attract more clients, they need to ensure that everything they present to the public is on trend. This is where a fashion PR agency comes in.

Sydney Fashion PR Agency Harnesses the Power of Strategic Sponsorships

A top Sydney Public Relations Agency like Polkadot PR utilises its industry connections and marketing know-how to engineer successful sponsorships and brand collaborations. Such was the case for two valued clients in the recently concluded Mercedes-Benz Fashion Week; for example, De Lorenzo Hair provided products and stylists as the exclusive hair brand for the Tristan Melle Spring/Summer 2015 show, thereby enabling effective branding on all event images and media collateral. Likewise, Nakd Water secured the coveted spot as the premium water sponsor for the Haryono Setiadi event and subsequently enjoyed considerable visibility.

As the above examples show, strategic sponsorships during major events such as Fashion Week allow you to benefit from media coverage and reach out to your target audience. To get the right amount of exposure, you’ll want to work with an established PR agency with insider access and unparalleled expertise.

http://www.polkadotpr.com.au/sydney-fashion-pr-agency-harnesses-power-strategic-sponsorships/

Public Relations, Then and Now

Public Relations (PR) is defined as ‘The practice of managing the spread of information between an individual or an organisation and the public,’ but is that all there is to it? Absolutely not! If PR were that simple, everybody would be able to do it and there would be no need for agencies that specialise in the field.

Success in public relations requires understanding of efficient communication techniques and of people in general, and this is something that’s easier said than done. There’s no denying that the more you understand about PR and how it has changed through the years, the better prepared you’ll be to use it. With that in mind, here are two of the most notable transformations that PR has gone through over the years:

Sydney Fashion PR Agency Brings Showpo to the Local Fashion Limelight

Swedish fashion retail brand H&M is set to open its first shop in Australia by 2014 or 2015, an event which, experts say, will trigger another “battle of the brands”. Probable locations for its first store include 345 George Street, an office tower in Sydney’s Central Business District. Just as with Zara and Topshop, H&M may face off with Forever 21 for fashion brand supremacy.



Despite the surge in retail stores, however, many consumers still prefer online shopping. Items for sale online, market analysts say, are significantly more affordable than those in brick-and-mortar store.

http://www.polkadotpr.com.au/sydney-fashion-pr-agency-brings-showpo-local-fashion-limelight/

How Your Fashion PR Agency Can Promote You

The fashion industry is competitive. There are plenty of little black dresses on the market, so how can you make yours stand out from your competitor’s garments? Experienced professional PR Agencies is what is required to be at the forefront of the market, and with a fashion PR Agency representing your brand, your one stitch ahead of the rest. 

Enjoy Timely Media Exposure through a Fashion PR Agency in Sydney

Valentine’s Day may be the next major occasion for many people, but Polkadot PR, the hardworking fashion PR agency in Sydney, is already thinking way beyond that – of events and holidays in April and May! Clients want to see their selections featured in Easter or Mother’s Day holiday gift guides in newspapers, magazines and online. A reliable PR agency understands that for clients’ products to be included in the media coverage for these seasonal campaigns, the time to pitch is NOW!

There are two lead times being followed when pitching to various media outfits: long and short. Lead times vary based on how frequently a media outfit runs a segment or publishes an issue. Print magazines follow long lead times, with issues ready for printing three months ahead of release. TV, radio, newspapers and online publications follow shorter lead times and require pitches to be submitted two to four weeks before the target release.

http://www.polkadotpr.com.au/enjoy-timely-media-exposure-fashion-pr-agency-sydney/

The Art and Science of Fashion and Lifestyle PR

To the trained eye, fashion and lifestyle design is an art form. It expresses creativity, innovation, and even moods or emotions. In fact, the two fields have both become full-blown industries today, with either freelance or company-employed professionals engaging in healthy discussions on the latest trends and breakthroughs. 

Fashion would not experience the glory it knows today without publicity. This is where PR (public relations) comes in. Fashion and lifestyle PR is a sub-genre of the communication profession that’s quickly gaining popularity, mainly because of the glamour associated with it. 

So, what exactly do fashion and lifestyle publicists do? They handle brand images, media correspondence, social media visibility, magazine credits – you name it; everything media-related goes through them. We are the conduit between the journalist and the brand. Managing all of these aspects simultaneously requires immense experience and expertise from a practitioner, and a passion for the field counts as a vital boost. 

Although it may appear very dazzling to an unfamiliar soul, this job is actually far from easy. It requires long hours of tedious work and keen attention to detail, not to mention creativity. This is one of the reasons most practitioners say that in order to be really successful on the job, experience in both PR and journalism is a must. 

Fancy enhancing your company’s PR? Don’t worry. It will be tough – but you will never be alone, as long as you have a PR company with a great track record on your side.

Public Relations vs. Advertising

Advertising is one of the most common ways of promoting a business, and companies often allocate large portions of their budget for this. Those with a limited budget, however, may still resort to other effective promotions practices, including public relations (PR).

When people see an advertisement, whether in print, broadcast, or online, they may be influenced into trying a product or service if the ad is effective enough. However, customers are generally aware that advertising is largely self-promotion, and are thus wary about its truthfulness.

This is where PR can be more effective. Public relations promotes a business using similar media but does it in a subtler way, making the promotion more credible with customers.

This is similar to a customer testimonial or recommendation, or a referral where a third-party is vouching for the services offered by a business. Many potential customers will find it easier to trust a third party’s opinion more than paid advertising, as the former comes from a known neutral source.

Therefore, businesses that wish to improve their image or gain more clients may ask PR companies for help in promoting their company. PR companies can help businesses draw in customers by disseminating positive messages about the business, without appearing hard-sell.

Dynamic Publicity Can Launch New Fashion Companies

Large cities in New South Wales like Sydney have begun to attract global attention in recent years due to its increasingly diversified offerings in music, fashion, theater, cuisine, and literature. In fact, there has been a longstanding rivalry between Sydney and Melbourne for the title of 'Australia's arts capital'. Though many Australian fashion designers and fashion houses based in Sydney are considered world-class, it's still very difficult for relatively unknown designers and fashion brands to succeed in a notoriously competitive local fashion industry.

To succeed in such a daunting environment, fledgling fashion designers and fashion houses cannot simply rely on the creativity of their apparel to win clients. They will also need to hire experienced PR agencies that specialize in fashion to create intelligent strategies and ingenious publicity to capture sizable market shares. Aside from harnessing the power of publicity, PR agencies will also handle media relations, stunts and photo calls, event management, marketing, sponsorship, copy writing, celebrity seeding, as well as photography and advertising.

Hiring the right PR professionals to handle your publicity needs could lead to high profile editorial coverage in some of Australia's most respected fashion magazines and blogs. PR professionals can also help designers establish vital links with renowned stylists and photographers whose expertise is needed to create dynamic advertorial campaigns.