Valentine’s Day may be the next major occasion for many people, but Polkadot PR, the hardworking fashion PR agency in Sydney, is already thinking way beyond that – of events and holidays in April and May! Clients want to see their selections featured in Easter or Mother’s Day holiday gift guides in newspapers, magazines and online. A reliable PR agency understands that for clients’ products to be included in the media coverage for these seasonal campaigns, the time to pitch is NOW!
There are two lead times being followed when pitching to various media outfits: long and short. Lead times vary based on how frequently a media outfit runs a segment or publishes an issue. Print magazines follow long lead times, with issues ready for printing three months ahead of release. TV, radio, newspapers and online publications follow shorter lead times and require pitches to be submitted two to four weeks before the target release.
http://www.polkadotpr.com.au/enjoy-timely-media-exposure-fashion-pr-agency-sydney/
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