Swedish fashion retail brand H&M is set to open its first shop in
Australia by 2014 or 2015, an event which, experts say, will trigger
another “battle of the brands”. Probable locations for its first store
include 345 George Street, an office tower in Sydney’s Central Business
District. Just as with Zara and Topshop, H&M may face off with
Forever 21 for fashion brand supremacy.
Despite the surge in retail stores, however, many consumers still
prefer online shopping. Items for sale online, market analysts say, are
significantly more affordable than those in brick-and-mortar store.
http://www.polkadotpr.com.au/sydney-fashion-pr-agency-brings-showpo-local-fashion-limelight/
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