Imagine
that you have an army of marketing representatives willing to promote
your brand for free. These representatives support you both privately
and publicly, singing your praises, and you don’t have to pay them
a single cent. ‘Who are these free marketers?’ you may ask.
They’re called brand
advocates.
Brand advocates play an
important role in building a company’s reputation, and they can
help PR efforts immensely. Think of them as journalists who write
about your brand for no other reason than that they love it. In fact,
they may already be talking about your brand right now.
Brand advocates have a
broad reach, know how to use social media effectively, and can be
ferociously loyal to brands with which they have a relationship.
Though they appreciate the incentives and rewards, at the end of the
day, all they want is to be known as a trusted agent of the brand.
That’s why the best PR agencies are constantly looking for brand
advocates who will sing their praises to their clients, and are
thinking of ways to harness them.
If your company doesn’t
have a brand advocacy program yet, it’s time you implemented one.
Granted that the planning, implementation, and maintenance of such a
program is labour-intensive and time-consuming, but don’t worry—a
PR agency can provide you with all the help you need.
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