Friday, 1 August 2014

Sporty Clothing: A Growing Fashion Trend

To say that sports fashion finally grew up wouldn’t be wrong. It’s fair to say that, in the past, plenty of players—sometimes even entire sports teams—had a style that, at times, can be described as ‘questionable’. Lest you forget, it wasn’t that long ago when sportswear meant throwing on a daggy velour tracksuit. Years have gone by and since then, the lines between runway fashion and sports fashion have become blurry.

With today’s sportswear, the athletic influences are no longer that apparent, paving the way for what could be best described as luxurious. Jerseys with luxe fabrics, unexpected styling, and a sexier feel provide the athletes and fashionistas of today with an effortlessly elegant look.

Thanks to global sporting events that crop up one after another, coupled with the ever-increasing number of people with a growing desire to stay fit, sports fashion has, indeed, evolved. Thus, fashion PR agencies and fashion magazines that proclaim the fashion sense of the Hollywood elite can now be seen gushing about the outfit and gear of Olympians, World Cuppers and the like. Fashion designers themselves have started to incorporate the ‘sporty look’ into their lines to create the coveted ‘sport luxe’ look.

One fashion designer who has always championed the sporty look is Stella McCartney. Looking at her designs, you can see how sports fashion has truly progressed and, possibly, where it’s headed.


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