Creativity is Essential to Business Success

Creativity has always been at the forefront of business success. It’s a necessary element in developing solutions to challenges, and it’s needed to spur innovation. Without creativity, organisations can miss out on ideas that will push them forward and onto the next level.

Fashion PR Agency in Sydney—Finally, The Fashion Calendar Explained

A Sydney fashion PR agency like Polkadot PR is not exempt from the dictates of the fashion calendar. In fact, they strongly abide by it. To cite a specific example, Polkadot PR started working months ahead of the launch of a new home-decorating campaign, in order to optimise the leverage for its exposure.

These advanced preparations are required in order to better promote the new Autumn Winter collection of their client, Rapee (www.rapee.com.au), so that by the time the product hits the stores in June, the media coverage is simultaneously published as well. The end result: a timely marketing strategy that draws in clients to redecorate the interior of their home with deep reds and plums, textured fabrics including velvets and faux fur, and rich browns and navy.

http://www.polkadotpr.com.au/fashion-pr-agency-sydney-finally-fashion-calendar-explained/

Sydney Fashion PR Agency Harnesses the Power of Strategic Sponsorships

A top Sydney Public Relations Agency like Polkadot PR utilises its industry connections and marketing know-how to engineer successful sponsorships and brand collaborations. Such was the case for two valued clients in the recently concluded Mercedes-Benz Fashion Week; for example, De Lorenzo Hair provided products and stylists as the exclusive hair brand for the Tristan Melle Spring/Summer 2015 show, thereby enabling effective branding on all event images and media collateral. Likewise, Nakd Water secured the coveted spot as the premium water sponsor for the Haryono Setiadi event and subsequently enjoyed considerable visibility.

As the above examples show, strategic sponsorships during major events such as Fashion Week allow you to benefit from media coverage and reach out to your target audience. To get the right amount of exposure, you’ll want to work with an established PR agency with insider access and unparalleled expertise.

http://www.polkadotpr.com.au/sydney-fashion-pr-agency-harnesses-power-strategic-sponsorships/

Sydney Fashion PR Agency Brings Showpo to the Local Fashion Limelight

Swedish fashion retail brand H&M is set to open its first shop in Australia by 2014 or 2015, an event which, experts say, will trigger another “battle of the brands”. Probable locations for its first store include 345 George Street, an office tower in Sydney’s Central Business District. Just as with Zara and Topshop, H&M may face off with Forever 21 for fashion brand supremacy.



Despite the surge in retail stores, however, many consumers still prefer online shopping. Items for sale online, market analysts say, are significantly more affordable than those in brick-and-mortar store.

http://www.polkadotpr.com.au/sydney-fashion-pr-agency-brings-showpo-local-fashion-limelight/

Public Relations vs. Advertising

Advertising is one of the most common ways of promoting a business, and companies often allocate large portions of their budget for this. Those with a limited budget, however, may still resort to other effective promotions practices, including public relations (PR).

When people see an advertisement, whether in print, broadcast, or online, they may be influenced into trying a product or service if the ad is effective enough. However, customers are generally aware that advertising is largely self-promotion, and are thus wary about its truthfulness.

This is where PR can be more effective. Public relations promotes a business using similar media but does it in a subtler way, making the promotion more credible with customers.

This is similar to a customer testimonial or recommendation, or a referral where a third-party is vouching for the services offered by a business. Many potential customers will find it easier to trust a third party’s opinion more than paid advertising, as the former comes from a known neutral source.

Therefore, businesses that wish to improve their image or gain more clients may ask PR companies for help in promoting their company. PR companies can help businesses draw in customers by disseminating positive messages about the business, without appearing hard-sell.