A Sydney fashion PR agency like Polkadot PR is not exempt from the dictates of the fashion calendar. In fact, they strongly abide by it. To cite a specific example, Polkadot PR started working months ahead of the launch of a new home-decorating campaign, in order to optimise the leverage for its exposure.
These advanced preparations are required in order to better promote the new Autumn Winter collection of their client, Rapee (www.rapee.com.au), so that by the time the product hits the stores in June, the media coverage is simultaneously published as well. The end result: a timely marketing strategy that draws in clients to redecorate the interior of their home with deep reds and plums, textured fabrics including velvets and faux fur, and rich browns and navy.
http://www.polkadotpr.com.au/fashion-pr-agency-sydney-finally-fashion-calendar-explained/
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