Consumers are a picky bunch, and it takes a lot
to make them part with their hard-earned money. That’s why companies rely on
innovative marketing techniques to get their attention and to convince them to
try a product or service. Fortunately, PR companies have no shortage of
creativity, and below are some of the most memorable stunts that PR firms have
pulled off.
Virgin Atlantic
To give
people a taste of their service, Virgin Atlantic turned a Manhattan park bench
into a real-life advertisement for their airlines. Anyone who sat on the
special red bench got the VIP treatment, with flight attendants serving them
champagne and food, while an orchestra played classical music. There was even a
live-action re-enactment of a prince-rescues-princess flick—and yes, there was
a white steed in it.
Coca-Cola
For
Valentine’s Day, Coca-Cola cooked up the perfect PR stunt: an invisible vending
machine that only reveals itself to couples. Whenever a couple passes by, the
vending machine—which sits behind a projection screen—lights up in dazzling
display before asking the sweethearts’ names, which it then prints onto the
cans.
Tattoo Artist Dex Moelker
Have you seen the YouTube video of a woman who had the
profile pictures of 152 Facebook friends tattooed on her arm? With 3.7 million
views to date, you’re hardly alone. It turns out that the video was a PR
stunt for tattoo artist Dex Moelker, who used
temporary inks that allow clients to ‘test out’ a tattoo before permanently
having them.
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