Pitching Fashion Bloggers the Right Way

Aching to know which designer made the clothes from last night’s episode of your beloved TV show? Looking for a cheaper alternative to those stunning dresses? There’s only one place to go for information of this sort—your favourite fashionista blog.

These days, a well-placed blog post can be just as valuable to your fashion company as a placement in traditional forms of media (e.g., TV, radio, newspaper). Sometimes, it may even be more effective. As such, for someone in the fashion industry, pitching a fashion or beauty blogger can be an essential component of your PR campaign. With that in mind, here are some major tips for when you’re pitching these professionals:

·         Don’t simply address them as ‘Dear Blogger’. Call them by their name, and get the spelling right. They’re sure to appreciate the personal touch and attention to detail.

·         Do read the content of their blog so you’ll have an idea of what they do and don’t cover.

·         Do be clear and upfront about your pitch. Also, let them know if your request has time constraints.

Respect is of the utmost importance in business dealings and relationships—treat fashion and beauty bloggers with respect and they’ll treat you the same way. This is where enlisting the services of a PR agency can be invaluable, to ensure your PR functions are handled professionally.