In the world of fashion, trends that were once considered faux pas often resurface as this season’s hottest style. Such is the case with clogs, which many people referred to as ‘ugly shoes’ back in the day. Leading Sydney Fashion PR Agency Polkadot PR is helping client FitFlop revive this once-derided footwear via a campaign called ‘The Evolution of the Ugly Shoe’. Using its press relations expertise, the company will hold a series of strategic events that will encourage the media to cover the brand and, by extension, convince consumers to purchase the clogs. The preferred shoes of ’60s hippies and ’90s grunge fashionistas, the chunky shoes have recently been seen adorning the feet of Hollywood A-listers like Anne Hathaway, Miley Cyrus, and even Sean ‘P. Diddy’ Combs. The resurgence in their popularity can be attributed to their unique look and the ease with which they can be worn.
http://www.polkadotpr.com.au/fashion-pr-agency-sydney-leads-charge-reviving-ugly-shoes/
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