Whether you’re
running a new company or an established one, positive publicity will
always be vital to your business’s bottom line. While hiring a PR
company to handle your press relations is a great idea, there are
also some simple PR tactics you can do on your own. Below are three
you can start immediately:
Make Your Expertise
the Story
Press relations is all
about getting the media to cover important developments in your
company. What do you do, though, if you have no new products, key
hires, or other press-release-worthy events on the horizon? In such
cases, make your expertise the story—write how-to articles, FAQs,
and other information-packed pieces. Newspapers are often more than
happy to publish informative articles, and you get the added benefit
of being perceived as an expert in your field.
Set up Google Alerts
Setting up Google
Alerts is a great way to keep tabs on the latest news in your
industry. If you own a salon and a famous celebrity recently walked
the red carpet with noticeably thinning hair, you can contact fashion
publications and offer your expert opinion on hair replacement
options. Again, it’s all about selling your expertise.
Up Your Public
Speaking Game
Business owners are the
best brand ambassadors for their companies, which is why public
speaking should be an ace up their sleeve. If you stutter or look
visibly uncomfortable when dealing with the public and the media, you
might inadvertently give a negative impression about your firm.
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