Given the proliferation
of Internet content and the staggering speed at which consumers’
opinions can reach a vast number of people these days, some industry
experts have started to ring the death knell for press releases,
stating that this mode of promotion is on its way out. In fact,
nothing could be farther from the truth. The fact that this type of
document has held sway for nearly a century means that it won’t be
easily dismissed, and news of its demise is just a great
exaggeration.
The truth is, press
releases as a channel of communication are alive and, well, thriving.
That said, the method
does need to evolve with the changing times. The one-size-fits-all
policy that many public relations firms used to practise in the past
just won’t do anymore. Suffice it to say that the Internet has
changed the dynamics of public relations immensely, and, with it, how
press releases are used.
The marketing
opportunities the Internet presents have given rise to new press
release formats that further the interests of a particular audience,
cause, or purpose. Business owners now have a wide array of press
release types to choose from, including SEO-themed releases, press
releases with a social media focus, and the good old traditional
releases meant for journalists.
Feeling confused as to
what types of press releases will work for your company? Not to
worry. A consultation with a PR agency with a good track record will
help point you in the right direction.
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