Nowadays,
a bad review can go very far. The column inches in the paper is not
the end of a bad review as the parameters stretch further than this.
In today’s digital age, face-to-face communication becomes less
important. ‘Face-to-face’ today means the image you portray to
your customers when in the public domain. This is why many companies
invest in website optimisation and online advertising to ensure that
their reputation remains clean.
If
you’ve been doing business long enough, then there’s bound to be
a number of reviews about you. Unfortunately, there might be reviews
that have the potential to be detrimental that they feel like they’re
bashing your business down to the ground. These are the ones you need
to keep an eye out for.
You’ve
probably heard the old business saying that goes, ‘A happy customer
will tell three people about you while an unhappy customer will tell
fifteen.’ Guess what? In the Internet age, that fifteen translates
to millions.
Fortunately,
there are steps you can take to manage negative publicity. One of the
most important is to review your business practices and processes
that led to the bad review. You need to ensure that you improve
whatever practice or process needs changing so that no customer of
yours should ever have to endure that type of bad experience again.
You can then make these changes public with the help of a reliable PR
Agency.
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