To really get your restaurant to stand out from the competition, you’ll
need to start an interesting and comprehensive PR campaign. With that in mind,
here are a few PR tips you should try in order to get people buzzing:
Detailed Press Releases
When sending out press releases, be as detailed as possible. Nothing
keeps a story out of a magazine or paper like lack of detail. On a related
note, make sure that you are always available for any follow-up questions
journalists may have.
Naturally, you’ll also want to tell a fantastic story, not just a
presentation of facts. Take readers on a culinary journey, if you will. This
should pique the curiosity of potential customers and fill more than a few
tables.
Offer Free Taste Samples
Nothing attracts people’s attention more than free food. Choose two or
three of your best dishes and hand out free samples during a large-scale event
in your local community. For better results, try handing out coupons for
discounts, or for a free appetiser. Similarly, you could also apply to be one
of the sponsors of a particular event.
Take Advantage of Social Media
Social media is a powerful tool for reaching out to both existing and
potential customers. Encourage people to connect with you over a variety of
social media networks. Anytime you are mentioned on Facebook, Twitter, or
Instagram, acknowledge it and thank the customer. Run a few social media
contests. Simply put, social media is your best friend.
No comments:
Post a Comment