Ask a PR professional and
they’ll tell you: Images are a powerful marketing tool no matter what industry
you belong to. For restaurants, images of the food they serve are everything. After
all, we eat with our eyes, don’t we? As such, these photos should elicit the
kind of emotional reaction that compels people to rush to your establishment
and order the dishes that caught their attention.
PR agencies know only too well
the power of capturing the right kind of food imagery. With that said, here are
a few other things to consider, to whet the appetites of prospective diners and
have them all lining up at your restaurant.
‘Smile!
You’re on candid camera’
Be sure to capture the
‘candidness’ of the dish. Make the viewer believe that the dish is mere inches
away and ready to be savoured.
Light
and shade
Lighting is key to a good food
photo, and direct light is always best. Low lighting only makes food less
appealing. Make sure your food is bathed in light to showcase the colours and
textures of the dish effectively.
Action
and reaction
Make every picture come alive
by putting a person in it. Someone grabbing, cooking or dipping the food is
sure to grab people’s attention. Images solely of the food are also a great way
to wet the viewer’s tastebuds.
No comments:
Post a Comment