
De Lorenzo has partnered with leading beauty PR Agency Polkadot PR to help promote three new looks from its S/S14/15 Novacolor Collection. The hairstyles were inspired by the casual chic look found on runways and the streets, which are not only feminine and very wearable, but perfect for the summer as well. The first look incorporates Wild Cherry, Ruby Red, and Claret hues to create a bold look. De Lorenzo’s Elements Afterglow and Elements Amplify were then used on the crimson tresses to create soft waves, while Elements Vapour Mist was applied for added shine and frizz reduction.
http://www.polkadotpr.com.au/beauty-pr-agency-promotes-new-looks-de-lorenzos-novacolor-line/
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