One brand that hosts engaging beauty competitions is the well-known Dove® campaign for Real Beauty. The search was created to provide discussion and encourage debate about what ‘real beauty’ meant to women and men. The campaign has evolved since its inception in 2004 and globally it created quite a stir about the different perceptions of beauty.
It is through PR campaigns such as these that an acclaimed beauty PR Agency such as Polkadot PR can help brands with yet-to-be-unlocked potential attract the attention they deserve. Drawing on their rich experience in the beauty industry, such agencies understand how to position a brand for maximum media exposure.
http://www.polkadotpr.com.au/let-experienced-beauty-pr-agency-put-brand-spotlight/
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