Public
relations help businesses such as restaurants retain a steady stream
of income even without elaborate advertisements. If you belong to the
food business, instead of renting billboard space or purchasing
expensive TV airtime, why not put your money and efforts into
developing a positive presence? Harnessed effectively, creative and
inexpensive PR ideas can earn more repeat business than thousands in
advertising dollars.
Positive
community presence
Spread
the word about your restaurant through your community: sponsor a
local youth sports team and have your restaurant’s name printed on
their uniforms; distribute discount coupons at a neighbourhood show;
purchase a booth at a local fair and sell your best food items there;
and fund district charities, donation drives and charitable events.
