Being misquoted is the
greatest reason people avoid giving interviews. Can you imagine being misquoted
in all the newspapers, magazines, and online publications that print your
words? In this context, the fact that some of the celebrities you know of forgo
interviews altogether becomes understandable.
Still, from a PR standpoint,
avoiding interviews could really be a big missed opportunity for promoting your
brand and uncovering markets you never even knew existed. Don’t worry—with a
bit of preparation, it’s possible for you to avoid being misquoted and to
deliver a clear, concise, and compelling message in your next interview. Here
are some important factors to consider:
Poise
Being poised allows you to
remain calm while being interviewed and to assert yourself with confidence and
commitment under the pressure of the media. If you’re having trouble staying
poised in an interview, try this tip: Pretend to be someone you know who is
always confident. It may work wonders for your poise.
Reliability
and consistency
You need to be reliable and
consistent in the messages you deliver—even at the risk of sounding repetitive.
Reliability and consistency are the best ways to show your interviewer, and
your audience, that you are a trustworthy information-giver. When you
demonstrate both, each conversation you have in business—from your suppliers
down to your customers—will enable you to build upon the key message of your
company.
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