When
people think about public relations, probably the first thing that
comes to mind is a press releases. After all, these are a major part
of any PR professional’s arsenal.
In
an age, however, where even businesses are sharing the latest
developments or promos on social media platforms, are these
traditional communication tools still relevant? The following reasons
should convince you that they still are:
Formality
and Authority
A
lot of thought goes into writing a press release because it directly
represents a company or business’s stance. Furthermore, they often
contain all the important details about a developing event or story
so the media can pick up on it. Given its relative formality, the
press release also lends an air of authority, which helps businesses
establish themselves as experts in their field.
SEO
There
are a multitude of PR distribution websites these days. PR agencies
are skilled at including targeted keywords into the copy so that the
piece gains greater visibility online, whose users’ number in the
billions. Hence, online PR distribution is a cost-effective means of
drumming up publicity.
Repurposing
Who
said press releases were a one-off form of advertising? Often, a
public relations agency will repurpose the press release content and
seed it across a variety of content channels; for example, an
abridged version may be posted as a news item on the company website,
or salient excerpts can be adapted as tweets.
So
when it comes to promoting your company, enlisting the expertise of a
professional PR agency to produce an effective, targeted press
release can work wonders.
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