In the past, public
relations relied on print media and word of mouth to create publicity
for someone or something. Press releases, print news, celebrity
appearances--anything to get word out and build attention.
The drawbacks to these
methods, of course, are the costs and the reach. Using print media is
not cheap, and it only reaches audiences of certain magazines or
newspapers. Word of mouth costs little to nothing, but people often
need some print for more information on the person or object of
interest.
The above methods are
still in use – and then some, thanks to the Internet. The Internet
enables use of those same methods, and newer ones, on a different yet
wider reach this time. Who could have imagined that?
Today, the Internet
allows people to search for information and share what they find with
others at unprecedented speed. If something or someone is intriguing
enough, people can quickly learn about the news through online
connections. From this point on, more ‘talk’ about the subject
can be generated, creating even more publicity and buzzword. As the
Internet facilitates communication across countries and borders,
particularly in social networking sites, the latest news about
someone or something is just a mouse click or two away.
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